10 Trends that will define logo design in 2008


April 11, 2008





Web 2.0 logos? Organic 3D logos? Apparently "waves" are going to become seriously popular. Seriously? Transparencies, Minimal Fonts, and Rainbows!

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Kick Ass Business Cards.




I am constantly astonished at graphic and web designers who have subpar websites and business cards. It's what you DO, for christsakes! It's supposed to be your specialty! If you half ass your own work, then why would someone expect you to do more for them?

Take Business cards, for example:

Business cards say a lot about a person. They give your prospective client or customer an idea of how much you pay attention to detail. How serious you are about your business, how creative you are, how well you plan and execute ideas. Here are just a few of some of the best business cards out there right now. These images were compiled from Flickr's Business Cards Set. The next time you need to print out more business cards, consider what sort of message you're sending out by handing a piece of yourself to someone in the form of a handheld, wallet sized message.


Kevin Mitnick can pick a lock with his business card, what can you do with yours besides pick food out of your teeth?


Urban Waves Swimming instructors can keep their business cards on them while they work thanks to the plastic seal around the card itself...and it floats!


Like race cars and automobiles in general? So does Intersection Magazine. They also like kick ass business cards that can drive you home.


Wunderg Design makes you feel like you know royalty with this fantastic candle stamp seal.


This sun dial visiting card was created for an antique watch dealer by Euro RSG India. What time is it? It's time to make a cooler business card like this one!


Diesel Design has their business cards organized with tabs.


Even Puppeteer's need sweet business cards.



Jong von Matt of Germany made this incredible business card for Tur & Partner, a landscaping company. The card contains tiny seedlings that germinate when you water the card and give it some light! A great way to bring nature into your office, and to get noticed. I wonder if dope dealers could use this design?



This metallic business card folds into a designer working away at his desk. Sam Buxton may not be one for a flashy website, but he sure knows how to make a business card.



Late for work? Try and use this card from Meetro to get on the subway next time.


A brilliant business card design by Stephan Sagmeister.


Chew on this card for a fresh perspective in business card design.


A card that's multifunctional for make up artists from Yuka.


Great ideas sometimes come in small packages. This one from Shawna Hill, graphic designer.


It would be really sweet if you could actually mail these cards from Tracy Smith Design. Actually that's a pretty good idea!


Sean M. Kinney's business card is cutting edge. Be careful.


Each card represents a different employee at your business. Collect them all! (should come with a stick of bubble gum, though, I think.)


Finally someone with a brutally honest business card.


Coffee? Cool beans.


This business card is actualsize dot com.


It's transparently clear that Vaughanographic knows how to make a memorable business card.


Patches will always be cool if your young enough to wear them. Ed knows this. Yes, he does.


Thielen Designs got these business cards on discount. I hope they fit, cause most people aren't going to want to return them.


* this card is a great idea.


Going up in the world of design? Elevator Design is.


A real sense of timelessness in Ellen Jackson's business cards and a site that matches it's aesthetics.


This guy CAN design his way out of a wet paper bag.


Heads up! Heads Inc. makes a bussiness card to remember.


Anabliss's business cards stand on their own as a great idea in cards.


Simply elegant. Geyrhalter Design knows how to look as slick as humanly possible.


Duffy & Partners. Just solid design.


Visual Dialogue not only makes a sharp business card. They also make a sharp website.


In a crowded room, you'll know who's working for Studio Schultz, even if you don't know thier name.


Tear off the ticket and go to the Steve Belkowitz show!


The National Grey Hound Adoption Program (NGAP). A brilliant idea. Dog Tags.



If you've got a business card that you think is noteworthy, send me a pic. I'll add it to another 2nd part coming soon!

Remember. If you're a graphic or web designer or printer and even your own logo, website, or business card doesn't really stand out, then neither will you compared to the countless other companies that are competing for the clients attention. It's practically bad advertising for yourself. You might be better off NOT having a business card or website, or better yet start going to beauty school.

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2 Comments:

Blogger Shadow Cutting said...

This is AWESOME! I never see design like that before! Great work!

April 24, 2008 11:36 AM



 

Anonymous Anonymous said...

I want to thank you for such wonderful insight to beautiful business card design. You have collected some of the WORLDS BEST BUSINESS CARDS!

Keep up the good work!

June 13, 2008 11:31 PM



 

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Subnormality Comics


April 07, 2008



Comic Strips are no longer just for Sunday newspapers (Duh! Who reads things off of paper anymore?) A new generation of comic book and comic strip readers is blossoming on the net. It's cheaper (costs almost nothing) and you don't have to argue with a publisher or editor for half the day about whether or not that penis shaped like a "W" with an extra hump was necessary. There are some stand out artists out there who are giving us more than just laughs, more than just pretty pictures, and more than just one liners to forget exactly 12 seconds later.

One of those artists is Winston Rowntree (almost certainly not his real name). He writes and illustrates a comic strip called Subnormality. I had a chance to do an email interview with this fellow artist I've just discovered. Here's how it went:

What comic strip or book got you involved in comics and why?

I've been making comics since I was a kid, so probably whatever I was reading/had read to me back then. Most likely Tintin and Asterix comics, as well as Raymond Briggs and then the inevitable superhero comics. And Garfield, which I used to really love, but eventually outgrew. There's a remix kind of a comic online called "Garfield Minus Garfield," though, which is totally brilliant. Total postmodern art, but in a good way. It's just the Garfield strips with the cat taken out, so Jon Arbuckle is this crazy man who talks to himself--which is essentially what he was doing in the actual comic anyway. Someone's gonna remix Calvin & Hobbes in the same way eventually, and it's gonna be depressing, 'cause you could argue that that comic was also about a guy talking to himself via a nonresponsive cat, in this case a stuffed one. Sorry, got off on a tangent there.

What would you say is a common theme in your work? Are there some general points you're subtly making?

I'd like my work to convey various ideas, so I try to cram as much truth in there as I can. Or at least what I think is the truth. I'm all about the issues, to put it glibly. I wanna entertain, but I want to communicate as well. I'm realistic about it--I know that the majority of people are just there to be entertained for a few minutes, but also I know that someone out there is looking to soak up ideas so hopefully my ideas are both available and at the very least worth discussing. I would hope that both humor and truth are common themes to my work, because those are what matter to me. I know how pretentious that sounds, but this is my thought process, so there you go. More quotable version: "I want to entertain people, but if I can make them think, too, then great." But if they're "only" being entertained then I can certainly live with that, cause that ain't bad.


Are there some general points I'm subtly making? There are some general points I'm trying to make, certainly. Women are the equals of men, religion is irrational, that sort of thing. Truth. And I want my work to at least suggest that I'm aware of the wider world, and not just living in a bubble.

What do you do when you're not making comic strips? What puts the Ramen on your table?

I mow lawns, with some occasional gardening and leaf cleanup. Money's not my priority, so when you're prioritizing other things then it's a pretty good job to have. I only work eight months a year, and when I am working I have all the thinking time I need to come up with ideas for comics. I can remember what lawn I was on when I thought up a particular comic, with regard to the first six months of my Subnormality strip. The writing-in-your-head process is 75% of the work, so I need all the time I can get. No comic comes out fully formed. Plus I like to be outdoors and to get exercise, so it's the job for me right now.

What's the production process of your work (Pencil, ink, photoshop, etc.)?

Exactly like that: pencil, ink, photoshop. Except I use Paint Shop instead of actual Photoshop, because it was like 700 dollars cheaper. Besides, I'm not laying out an art history textbook or whatever, so high-end graphics editing software would just be overkill.

Are there other like minded artists out there that you admire and/or feel helped you hone your own direction?

Definitely Bill Watterson (Calvin & Hobbes), in terms of the comic taking precedence over everything else. Like how he fought to get more space for his sunday comics, and how he lamented the general scaling-down and cheapening of the comics in the newspaper, and
how he turned down literally millions of dollars to merchandise his comic (and how he was prepared to quit over the issue), and how he wouldn't accept a phone call from Steven Spielberg regarding a film version of his comic, and how he took his art form seriously and treated it with respect and put all of himself into his work--with, thus far, timeless results. Admiration is definitely the right word. The fact that more people haven't followed his example is disappointing. All it takes to make good comics is to do what Watterson did: take it seriously, work hard, and believe in the instrinsic value of what you're doing. And keep a regular update schedule!!



Your strips have a lot more text than most. Is this because you feel it necessary to get the point across or do people just talk a lot in your world?

I think that people talk a lot in the real world, and thus they talk a lot in my world. If you even want to call it "a lot." I also think that it's completely artificial to limit a comic strip to three or four tiny panels and thus limit the amount of text you can use. But that's been the tradition so far, and thus people have become accustomed to the idea of "Comic Strips = brisk dialogue." In addition, I enjoy writing, so a lot of text is the result. Besides, it's good value. When it's a week between comics, it's more worth the wait if it takes you longer than three seconds to read the thing. It's my style. I've looked at it logically, and it's not intrinsically bad, so the huge blocks of text are here to stay--not for their own sake, but because that's just how I write comics. Take it or leave it. And many are leaving it, I'm well aware, but I belive in what I'm doing. I feel I'm offering something different. For those that simply prefer low-dialogue comics, there are thousands of alternatives out there. I know that the text can be daunting, but I work hard to make sure it's worth the read.

Who makes the best french fries in your town? What town would that be?

My town is Toronto, Canada, and I've been getting some good fries (poutine, actually) at a pizza joint at College St. and Ossington, the name of which escapes me right now. It's just east of Ossington on the south side. Good poutine, and good pizza--lots of garlic.

What does the future hold for "Winston Rowntree"?

The future holds more comics, and a close eye watching the size of my audience. Should that size continue to grow, then in a year or two I'll definitely consider putting a Subnormality book together. If the demand is there, anyway. I'd make it worthwhile, at least. Lots of new comics and art and annotations. But, like I said, that's in the future. More comics. Lots more comics. Comics are what I care about, for whatever reason, so I want to be well-regarded in my field. Just gotta earn it first, and that takes a while.

You can see Subnormality and more of Winston's work at his website:


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Great Commercial?


April 06, 2008




Ever see a commercial and thought Jeezus that was stupid, what was that ad agency thinking? Or perhaps between your favorite episodes of CSI you came to the end of a short television ad and thought, What the hell was the point of that?

All of us love it when our commercial breaks are more entertaining or thought provoking than the show we're watching, but what most of us don't consider is that television shows are only there so that you will watch those stupid commercials in the first place! The mega huge food and automotive industry basically pays for your nightly entertainment so that you might buy more of their stuff.

Sometimes it works, more times it doesn't.

A website called After These Messagesis geared towards communications professionals where they can upload and discuss different ads; their effectiveness or lack there of, allows users to ask ethical questions or just plain comment about how shit it really is. You can join the community if you've got an email address, though they promise not to use it. Once a piece is reviewed it's placed on a 3-D axis of heaven / hell and hack / genius.


The site is created by Green Team, an advertising/communications agency that specializes in reaching the "Awakening Consumer, an educated, ethical, environmentally aware and economically powerful audience that uses its purchasing power to influence policy through the brands it supports."

Finally a group out there that's geared toward making our commercial breaks seem more like minisodes.

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